Tuesday, January 18, 2011

소녀시대 Visual Dreams MV

Info:
Song: Visual Dreams
Artist: 소녀시대 (Girl's Generation)



Rillean's Comments:
Intel, the largest semi-conductor manufacturer in the world has finally caved. They have never had celebrity endorsement as far as I can track down. It makes sense, however, since Intel does not directly sell to consumers most of the time. Instead it sells to other corporations, namely computer manufacturers, like Dell and Gateway. Corporations which do not care who endorses your product, just how well it works and how cheap they can get it. Now it would appear that Intel is taking a risk, by reaching past its market, straight to the consumers. Will it work? Time will only tell but I got to say I want a new computer now, something with an Intel core and . . .
Now on to the music video itself. It looks like there was one key word that was on everyone's mind when they were making this MV. That key word was: simple. Everything is fairly clean cut and simple. The music, the background, effects, choreography, even the wardrobe was fairly simple. Having something simple every once and a while can be really great, and I think this one was not only well timed but ended up really well done. My one complaint in regards to the simplicity is the constant repetition of the word Core. IT'S STUCK IN MY HEAD! And everyone at Intel just congratulated themselves because that is what is supposed to happen, so you do not forget their product. Congratulations Intel you won this battle.
Another battle Intel stands a fighting chance in is my favorite commercial list of all time. Frankly if I made such a list it would be short. Here in the US we do not get commercials like this (I really wish we did). Instead we are subjected to commercials like this:



Granted, that is a funny commercial once, but more than that and the humor just dies. Of course there are the new Old Spice commercials that are pretty good and if you have not seen those here is one to show you what I mean.



However these are rare gems in a sea of garbage. So Intel take a hint: advertise like you are in Asia here in the US. I am sure Girls Generations would not mind a trip to the States (hint hint). Anyway now for the ratings:

Ratings:
Music: 7/10
Choreography: 8/10
Cinematography: 10/10
Costumes: 10/10
Theme: 9/10
Total: 44/50

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